A Single Brand, Five Themes, 350 New Products And Features

The bathroom, shower and sanitary fittings areas will show other new products and highlights. Visitors will discover and enjoy GROHE in an environment that is perfectly adapted to the individual designs and functions. Modern washbasins and bathtubs complement e.g. the new Eurolines in Cosmopolitan design. A shower fountain makes it possible to get a hands-on experience of the new hand showers.

GROHE is known for its focus on innovation and state-of-the-art technologies. This is obvious at the trade fair stand, too. Large-size projections showing alternating, moving pictures present the brand in a new light. Multimedia features accompany the visitor across the stand from one highlight to the next. Moodclips capture the key emotional aspect of the products, giving each area a unique evocative atmosphere.

Highlights from all areas
The ISH visitors may look forward to five fascinating theme spaces at the GROHE stand: GROHE SPA, Bathroom, Shower, Kitchen and Sanitary Systems. All spaces are designed in natural colours and with a light oakwood floor. While lightweight walls made from oakwood slats separate the theme spaces, they also allow for a glance at other product groups. Wood and white presentation displays contrast with the blue of the GROHE logo. Stylish bathroom settings show the products in a suitable ambiance which conjures up a complete bathroom landscape in the visitors’ minds. The broad range of GROHE products is presented in showcases and displays.

The exhibition space of GROHE SPA, a world’s-first presentation, is located in an exposed position at the centre of the stand. The exhibit includes parts of the original bathrooms in which the premium products were photographed for the brochure. The space is subdivided for the three collections and shows the new lines Allure Gravity, Allure Brilliant and GROHE Ondus® Veris Digital as well as GROHE Ondus® and GROHE Ondus® Digitecture.

Relax and enjoy
The kitchen space entitled “Living Kitchen” is at the same time the relax zone. A mixture of lounge and kitchen display, it includes a bar where guests can get refreshing drinks of water and hot beverages from the kitchen systems GROHE Blue® and GROHE Red®. There will also be a professional chef preparing small dishes in the presence of the visitors. The K7 and Minta kitchen faucet lines on the high-quality displays made from DuPont™ Corian® will be genuine eyecatchers here.

The stand concept developed by architects Schmidhuber + Partner gives a clear overview of the different product segments in which GROHE has the expertise of a world-leading brand. The featured products are given a “star” treatment which ensures they get the attention they deserve. Especially the GROHE SPA area at the centre of the stand is sure to attract the attention of the visitors.